Jim Xenos is an experienced entrepreneur with an enviable track record of launching and scaling technology-enabled enterprises across the healthcare sector. He co-founded and serves as CEO of NostraData Pty Ltd, the national leader in healthcare data analytics. Jim is also a co-founder and non-Executive director of patient-centric technology business, MedAdvisor, a purpose-built healthtech company that deploys specialist software to drive greater levels of medication adherence and engagement among patients. Jim’s accomplishments and entrepreneurial drive were born of his time as a sales and marketing executive in the pharmaceuticals sector, where he forged a reputation for building and leading high-performing teams in highly competitive categories for both national and multinational companies.