Emi Gosling is the founder and principal consultant of a specialist advertising compliance consultancy e-MAS, helping individuals, businesses and organisations confidently navigate the complex requirements for advertising health products and services. With more than 25 years’ experience across the pharmaceutical sector, including industry, hospital and retail community pharmacy, as well as working within the Commonwealth Department Of Health as the Therapeutic Goods Administration (TGA) delegated Advertising Services Manager (Advertising Compliance), Emi has a unique and extensive blend of clinical, regulatory and commercial experience.

Passionate about helping organisations communicate effectively in a rapidly evolving digital environment, Emi stays at the forefront of emerging advertising techniques, social media trends and new communication platforms. She is known for translating complex regulatory requirements into practical guidance that enables businesses, healthcare professionals and marketers to create compliant, engaging campaigns with confidence. She works with clients of all sizes, from those new to compliance through to experienced regulatory and marketing teams, to develop compliant communications that build trust while achieving business objectives.

Emi is delighted to support the Pharmacy Guild and its members by providing practical guidance that helps them confidently pursue new opportunities while supporting the ongoing growth and sustainability of community pharmacy.